by clearly articulating your differentiated value to the right targets

At Amplified Edge, we help Seed to Series B B2B startups (and their bootstrapped equivalents) in established categories clearly articulate their competitive edge.

Your Competitive Edge

It's more than just your products and pricing

Customers compare more than just technology and price when selecting a vendor. They also consider the services, integrations, partnerships and networks each vendor offers, as well as whether the vendor serves customers like them and solves the problems they have.


Growing without a clear story of how you differentiate across these aspects--and the value that provides prospects and customers--is expensive. You can spend a lot of time, labor and money chasing down opportunities with high customer acquisition costs, heavy discounting and low win rates.


When your whole company can speak persuasively about your differentiated value, you amplify the story of your competitive edge. This helps you increase win rates while lowering customer acquisition costs and discounting.


At Amplified Edge LLC, we help growing B2B startups like you define and tell the story of their differentiated value using our proprietary Reverb Method.

The Reverb Method

We use our proprietary Reverb Method to define the differentiated value that resonates and reverberates with your target market. Here's how it works.


We combine employee and customer perspectives with market analysis to find differentiated value that resonates with your ideal target market.


We align your executive team on your differentiated value to ensure it works with their vision and is adopted successfully across your organization.


We enable your entire organization to tell the story of your differentiated value so they can amplify it until it reverberates in your target market.

Why work with us?

Ihsan Salleh    Founder

Kristine Willis
VP of Marketing

"Meredith is a product marketing expert from idea to story and revenue. She helps founders craft winning communications and GTM execution. I've seen her do that on the spot. Real deal. FTW."

"Meredith's work provided all customer-facing teams invaluable insights to clearly articulate and differentiate how our products should be positioned to win the hearts and minds of prospects and customers."

Brian Moon
VP of Customer Ops

"I can attest to Meredith's dedication and hard work, commitment to quality, and general tenacious problem solving."

Adrienne Englert
Services Director

"Meredith does thorough research, plans thoughtfully - is an absolute master at gaining buy-in!!! - and executes with precision." 

Patricia Li
Customer Ops Director

"Meredith is thorough, dedicated, and always goes above and beyond."


Let's talk! Email us to schedule a complementary consultation.

Think you have a compelling story of your competitive edge already?

Test it! Learn more about how we test it here. Then email us to schedule your competitive edge check.

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